So I was looking for blogs by Apple employees and I found this little gem of a reminder of user experience as a competitive advantage.

"And that's why I work for Apple. Because it enables 80 year old women to do things like take up audio and video chats with her friends around the globe. Anyone can build these things for geeks who like to dink with stuff. With Apple, you plug it in, it works. And it changes the world, one person at a time."

from: Why I work for Apple, part 37